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MASTERCLASS online: new live webinar on March 18th

Digital Holstein farm tour – Herd Genotyping & Beef on Dairy

Dear customers,

We are continuing our successful series of MASTERCLASS online seminars and are pleased to present one of our farms in Germany to you. A practical example of a successful farm – first hand.

Are you permanently looking for the “small adjusting screws” to optimize your farm results? Only those who really know the genetic potential of their herd can make more targeted decisions – from mating and insemination to marketing. Louisa Backhaus from Schüttenhof in Plumhof Lower Saxony has been using the genomic breeding values of herd typing since three years. On March 18th, 2021 at 3.00 p.m. CET she will present her farm to us. In a digital tour of the farm, you will learn about the challenges the farm faced in the past, the current application of the genomic breeding values in the farm and the new ways this has opened up in the selection strategy through herd genotyping.


  • Louisa Backhaus (Plumhof, 600 cows, > 12.000 kg Herd Performance)
  • Jan Gebhardt (Semen Export Department, MASTERRIND GmbH)


You can register for the free online live seminar using this link.

After registration you will receive a confirmation email with all further steps. The live webinar can easily be followed via smartphone, laptop, PC or tablet.

We look forward to your participation, your questions and a lively exchange.

The webinar will take place in english language.


For general information about MASTERCLASS online, please contact:

Alex Bauer
Semen Export Department
Mobil: +49 175 5231564